AccorHotels Australia came to us looking for a solution for their sales and marketing portal. They required a scaleable, closed platform that allowed multiple areas of the business to update information. It had to be secure, hold dense information while being accessible and visually stimulating.
There were several challenges. The site required a very deep navigation structure, with complex information that need to be easily accessed by staff members. We also needed to create multiple secure entry points for a large number of contributors.
The complexity of the navigation was made more approachable by utilising a visual system to create more engaging and less dense cues that lead users to their end goal quickly. The information contained within the site was functionally specific, so we coupled it with vibrant images of the clients best hotels which gave life to otherwise very dry data.
The development of the site was challenging, and working on a custom build meant we had to create a back end that was intuitive to a wide range of users across the business.
Designed for a great user experience on a custom WordPress theme, we developed the website to be functional, engaging and extensible. A challenge to build and implement but a very effective open source solution that has proved seamless for both users and editors.
Despite the level of complexity involved in this project, Litterini+Clark were confident they could deliver a product that would be easy to use, visually appealing and would handle the levels of content and navigation required to get it right.
In the end, that’s exactly what we got. Now that our intranet is being successfully used across the business, we couldn’t be more pleased with how fantastic it looks!
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