Two Birds Brewing launched in 2011 and are Australia’s first female owned brewery.
The two birds, Jayne and Danielle launched the company with 2 core beers, Golden and Sunset. Since that time Two Birds Brewing has expanded to 4 core beers, a seasonal range and a vast range of short-run specialty tap beers that are released throughout the year.
After a very successful number of foundation years, Two Birds were looking for a label re-design that more reflected their journey and the adventures that they had a long the way. We had worked with them in creating the label for the ground-breaking and award winning Taco beer, and they came to us looking for a new direction that really spoke about who they are as brewers.
The creative idea began with the original Taco label. Our brief was to tell the story of each beer through illustrations and colour, reflecting the vision and the journey Two Birds had when creating each of their beers.
Through careful research (admittedly sometimes fuelled by the product!) and close collaboration with both Jayne and Danielle, we created a set of custom illustrations, scenes and creative for the labels that spoke of the flavour notes of each beer and told the story of their creation.
Each beer features a unique flying machine, telling the story of the beer while giving each one a personality as told by Jayne and Danielle. These signature flying machines form the mascot for each beer.
The brand has always had bird illustrations included, and we took this a step further, creating birds at different angles and positions to bring the whole scene to life.
Each design has been carefully woven together on the 4 and 6 pack wraps, so that when they are positioned side by side, a full artwork is revealed representing the Two Birds journey from 2011 to 2017. The designs have since made their way onto coasters, bar mats, merchandise, posters and all manner of things.
The result is a colourful, fresh, on-category look for the core range beers which represents what Two Birds Brewing has been trying to achieve for some time.
Designed with their fanbase in mind, as well as potential new craft beer aficionados.
Two Birds Brewing has had a long relationship with the Litterini+Clark team and they always deliver on-time and on-brief. They have grown with our business, from short run tap designs through to creating the Taco brand and packaging. We always feel in safe hands when working together, and we know their ideas will be amazing!
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