From initial creative concept all the way through to the final delivery of a finished advertisement, we’re able to assist you with your advertising requirements. Whether its a once off advertisement or a complete campaign, digital or press, we’ve got experience in assisting you get your message across to your key stakeholders and target audience.
The specific purpose of a catalogue is to communicate information about a product or service you are offering to your current client, or future prospects. As a major graphic design communication piece it is important that it does reflect your branding and ideals whilst performing its function as an information tool.
The eventual style and graphic design of a catalogue will be determined by the brief, the market,the strategy, and the function. A catalogue for wood screws need to be functional and have the information organised in an easy to read concise fashion there is no need to create a desire in a purely functional catalogue, but a discretionary consumer product needs not only information but consistent branding and a fair lashing of desire.
Brand collateral is the array of material that a company may use to promote its brand to consumers, stakeholders and employees.
It may take the simple form of brochures or be more esoteric as ipad covers, umbrellas, squeeze balls and the list goes on. It is normally a piece that is not sold but is used to strengthen the association of the brand with the recipient.
Your brand is not just your logo, or your style guide, it’s the persona of your company in the mind of the consumer. Brand is all your interactions with a consumer and ultimately the scorecard of their expectations.
Brand does need constant care. We can assess your brand for consistent messaging and ensure it is in line with consumer expectations and your strategy, or we can tell you where we think the lack of a consistent message is damaging your brand and suggest how it can improve.
Brand strategy is at the core of a business, it is an area that needs careful thought and planning and then to be executed in a clear consistent way through all your communications. We can assist with assessing your strategy in relation to your competitors messaging and designing effective channels to consumers that will deliver your strategy.
Brochures are the staple for communicating messages to stakeholders and new customers. They should reflect your brand and convey your message in a concise, clean way.
We are familiar in all aspects of brochure design and production including stock and imagery selection from small runs to over 100,000.
We have created a number of campaigns based around ideas that give a specific outcome. We have worked on campaigns that are both long-term brand building exercise and short-term strategy.
Copy is the basis of communication. Images are wonderful things but words are the means by which we communicate. Eloquent, well crafted language is a very powerful tool and should be engaged in a consistent way to communicate your brand clearly.
We can assist with any copywriting requirements for any job.
We create corporate identity guidelines that transpose the corporate personality into a set of tools and devices that allow a company to coherently present a visual representation across all physical manifestations of the brand.
Content management systems vary enormously and should be carefully assessed to ensure that they match client needs. We have experience in a number of proprietary and open source CMS.
Domain names and web hosting are not products we supply but we have had a lot of experience across a number of suppliers and can assist in sourcing a supplier to suit your needs. We can help with every aspect of this to ensure a client has the best outcome.
We can assist in delivering digital strategy to create a consistent message that is delivered through multiple channels such as your website, facebook, banner ads, emails, twitter, etc.
The social integration of a digital strategy is so essential to a successful brand or campaign and should be carefully considered.
Direct marketing can be a very effective tool if used correctly. Like most conversations it is most effective when the person you are engaging has an interest in what you are saying. We can assist you in designing targeted, effective direct mail pieces in both digital and print.
We have designed and developed a number e-commerce sites and have experience across a number of platforms. Choosing the correct platform is vitally important from the start and careful assessment of the costs upfront, the future costs and the nature of any module you choose to go with.
If you as a client have no idea where to start with an ecommerce site, we can help you along every step of the way to creating your online sales.
Building a relationship with a customer and/or internal stakeholders is a very effective means of creating and nurturing your brand. A regular newsletter with a engaging content is a very cost effective way of ensuring your brand is always at the forefront of consumers minds.
Exhibitions are a great way to strengthen your brand or market your products. We can assist in producing all manner of banners, posters, catalogues, and marketing collateral to support your position.
Graphic design is at the nub of everything we do it is the visual communication of ideas and messages.
The purpose of the design can be varied, it may be to sell a product, to stop people crossing the road, to encourage people to read information that is presented in a pleasing way, or a myriad of other purposes.
At the heart of the purpose lies research and conversation, we need to understand what the message is you wish to convey, and what your audience expect the message or idea to look like. In understanding the intention, the wished for outcome, and the expectations of the audience we can create design that will fulfill your expectations.
A logo is the main symbol of identification of your company or brand, it is the trigger that lets a consumer identify with you. A logo tends to be a hard and fast design or word mark that is translated throughout all your communications.
They can be of a purely graphic from, composed of symbols or icons, or a wordmark, or a combination of the both. Logo design is important and they should all follow a some simple rules.
They should be able to be described. If a logo is not able to be described the brain cannot process it, and it will not be able to be trademarked.
All logos should be effective in grey scale. If it just works in colour then the colour doing the lifting not the design. Shape and form need to work.
They should be memorable but memorable for the right reasons, it needs to connect to the brand. Having a bulldozer company with a hummingbird for a logo is confusing and lacks connection. It may be memorable but for the wrong reasons.
It needs to be relevant and it needs to be scalable. It needs to be able to work across all your collateral, in print and digital form.
Advertising online is an important part of digital strategy and should work together with your other digital collateral including website, facebook and twitter. Online advertising should have a specific and identifiable, and measurable purpose.
We have created a number of digital campaigns and are familiar with flash, html, iframes, and how to create an effective hook.
Packaging is the visual face of the product or brand that sits on the shelf or arrives in the mail. It is dynamic, it is design and colour, it is is tactile, it has body and weight and it may even be sensory.
It can be a very complex part of design, it needs to create brand recognition, it needs to communicate your message to customers concisely, both new and existing, it may, or may not be functional, and it needs to be practical. It needs to distinguish you from your competitors and deliver what it promises.
We like to create packaging that is beautiful, functional, appealing and original.
Photography is the foundation of many great catalogues, websites and brand collateral. The importance of well crafted images cannot be stressed enough. We have experience in very high quality product photography, to studio and fashion portraits. We are adept at image manipulation and can work with supplied images, or organise a supplier with whom we have an existing relationship to shoot for you.
Point of sale advertising is one of the few places brands have contact with a buy in motion. It can take many forms, it can be reinforcing already strong branding, it can offer special deals to persuade new consumers, and it is gives a brand a chance to influence an imminent decision.
Point of sale should always be designed with a strategy in place and a desired outcome. We have experience in POS pieces as small as bottle necktags up to full height posters.
With advances in printing posters have become more accessible and are an easy way to deliver a message in a larger scale format, whether it be a replication of a brand message or a new initiative.
We are very experienced in production, pre-press and print. We have long standing associations with a number of suppliers. We can advise you on suitable stock, finishes, bindings, and all other associated print options. We do advise that we examine printing options as part of the design process as budget can significantly affect the final output.
We can assist in the printing process with organising and quoting on print jobs through suppliers that we already have existing relationships with and managing the print process on our clients behalf. Or alternatively we also happy to work closely with your preferred pritner and manage the job on your behalf.
Management of print jobs is important to ensure you receive the quality of the product you are expecting on time and on budget.
We utilise the latest industry standard software, Adobe Creative Suite 6 (CS6) with both Mac and PC technology. We use the QuickCut file delivery system to supply your digital and print advertising.
When we talk about re-branding, we mean the physical manifestation of your brand. Brands are not stable and over time the physical representation of your brand may no longer represent your ideals. Perhaps you are in need of a new strategy. Re-branding is not something to be entered into lightly and it must have a specific goal and to be effective should be driven by specific data.
We have assisted a number of brands in refreshing their look and feel and we start by asking a lot of questions. The re-branding is the answers and solutions to these questions.
Sometimes a re-brand takes on a completely new look and feel, other times it may be a subtle tweaking to colours or logo that ultimately help lift a brand to a new level.
Search engine optimisation is an important part of building and maintaining a website. We can provide advice and expertise for SEO and maintenance once a website is live.
Signage is linked to brand and logo and although in its simplest form can just be an identifier many brands can benefit from well thought out signage that can communicate their message just not through the visuals but in materials and execution and positioning.
Signage is not restricted to an identifier but flows through to directories, informational signs, and pointers, in all things a sign is a form of communication and should be a reflection of your branding message.
Having a message is great but it needs to be delivered. Social networking plays an enormously important part in delivery of brand message today and can seriously improve the effectiveness of that messaging.
We can assist with social media integration and management. We have experience across most social networks and have a great understanding of which ones would be appropriate for a particular brand.
Stationary has lost some of its importance as a communication tool but the style and quality of the stationary you do use can still speak volumes about your brand. It is important that the design of the stationary follows your identity guidelines and that its personality is inline with your brand. If your business is selling low cost goods then using a flimsy tsok with a one colour card will reinforce your brand ideals, whereas a luxury good seller should ensure that the stock is inline with a consumer’s expectations of that brand, light stock would just not do.
We are very experienced in designing stationery and pairing it with the appropriate stock and printer. You can view some of our stationery design here ( link to print filter)
A style guide ensures that the output of a brand is uniform across all applicable material. A style guide can encompass colour, typography, communication style, spacing of brand elements, usage of photography, just to name a few. It may vary from a small document to a lengthy corporate outline covering all parts of how the brand is applied across a business.
We are experienced in creating, modifying, and working with complex style guides.
User experience is an important part of brand, when users come to a website they are experiencing your brand through a number of channels, the look and feel, and the actual usability of the site, and the content.
If a user is confused and not engaged they will more than likely leave your site, and consequently your brand. If someone is buying something, make it easy, if they come there for information make it easy to locate.
We are well versed at ensuring a user experience for any consumer is the best it can be.
Your website is probably the most public and important of any of your brand communications today. It is easily accessible, easily delivered, and easy to mess up. Web design is the the most important example of functionality and creativity melded to create something useful.
We are restricted in the physical proportions of a website, restricted in data, we must ensure it works across a myriad of web browsers and delivers a message that is consistent.
Function tends to rule design with the web and a cool web site will get an appreciative nod but useful content will keep a consumer coming back. Creating something that is visually current and applicable to the intended use of the website is essential.
We have designed all manner of websites from simple 3 pages to complex membership driven data rich sites.
We are designers but we have a number of contractors we work with to ensure that functionality of your website suits your needs. We love using WordPress and find it hard to go past but are familiar with most other platforms. We like using open source platforms that don’t cost you any money and that you can take to any developer.
