We were asked to develop the internal brand and identity for Pfizer’s Established Products business unit in Australia. We were required to base our designs on a look and feel developed by the American business unit.
We examined the theme America had developed and discussed where and how the Australian business could add their own style. They felt it was important to introduce their own personality. We took the grungy basis used in the American artwork but added bright colours from the corporate colour pallet giving it a distinctly antipodean twist.
Production and pre-press
SharePoint site design
MS Word templates
28 page A4 booklet