Creating a logo is best compared with naming a child, you are pretty much stuck with it for life, you can change it but it will alter your interactions so it’s best to get it right the first time around. The first step is finding a graphic designer who has the experience to bring your idea to life.
A logo is an absolute investment in the long term health of your brand. A well thought out, researched and crafted logo will stand the test of time and come to reflect all your brand qualities. It is a major investment in your business and you should treat it as such.
Graphic design is not just about putting pen to paper. One of the most important aspects of design is research. A logo design needs to be relevant to your brand, relevant to what the public would expect of your brand, and have longevity. Without a deep understanding of your brand or your business and consumer expectations a graphic designer will not develop a logo that will deliver on your promise.