The client had identified a gap in the market and in concert with Woolworths set out to deliver a new brand in the non alcoholic grape juice market. The project brief was very open and required completion under an extremely tight deadline.
We set out to deliver a brand and a label that would be sophisticated and elegant and would be at home in any ice bucket, and in any company. By printing directly onto self adhesive vinyl labels we were able to immediately give the 3 products (Rose, Ruby and Pearl) an up market and hip feel – the clear labels coupled with descriptive text of the product, printed in white in a modernistic font, Futura, have kept the bottle looking minimalistic while the classic feel of the old world is embellished by the reproduction of the name Rose River Estate in a classic serif font and old world filigree of the silver foiled rose vine.
The products are now sold through the Woolworths network.
Product name development
3 x Wine labels
3 x Cardboard cartons