Brief
There was no brief in this instance. The Memories campaign was a concept we created for a real estate brand and we approached LJ Hooker, who saw the value in the idea and ran with it.
Solution
We created the Memories concept and graphic design that featured vendors who have actually sold their house through the LJ Hooker network who represent a clearly identifiable and believable source of recommendation. Through the graphic design and photography we tied strong emotive colours and imagery to a compelling story that would resonate with the public and deliver a point of difference that could set them apart in the very competitive property industry.
Services provided
Concept creation
Graphic design
Digital design
Photo retouching
Photoshop compositing
Photo manupulation
Photography
Copywriting
Stock image selection
Production and pre-press
Print Management
Delivery (QuickCut)
Output
Concept
News and magazine advertisements
Animated web banners
Banners
Posters
Mobile Billboards
Signboards