Graphic design is at the heart of all design and good design is at the heart of most interactions. Our Sydney graphic designers are experienced across a range of clients from small start ups to multinational companies. Our design is considered and crafted to meet your expectations and your budget.
Our clients are varied, we work with new business just establishing their brands, multinational corporations, not for profits, and government.
We are Sydney based graphic designers but we have clients as far afield as Melbourne, Perth, Europe and Asia. We are always interested in meeting new people and would love to assist you with your graphic design needs.
We are graphic designers, but in many cases we are very close to the brands we work with which gives us unique insight into their positioning, goals and perceptions which we can help translate into advertising, marketing and activation products.
We can assist in creating concepts, copywriting, design and delivery of print products via Quickcut. We have created national campaigns, one shots and targeted product launches.
Avenues for promotion of business should be carefully considered and measured, the value of any campaign is not so much in the money it has cost but in the effect it has.
Packaging can be as simple as a plastic bag, but then if the packaging is not integral to your brand you won’t have any need of graphic design! Unlike many other areas of graphic design, packaging is dimensional and tactile. There is a physical relationship with the consumer that is encouraged by the the graphic elements but is cemented by the medium on which it is placed and the relationship to the contents therein.
In short it is not as simple as throwing a logo on a box. Packaging requires research and a deep understanding of the target demographic.
Graphic design is what makes you want to interact with a product and what promotes the promise that the product contains. It is the delivery of the product and its use that will ultimately cement the brand in the consumers mind.
Web design has become the most public display of a company’s personality and although restricted in format and delivery it is important that you provide a concise, relevant experience to your users. Our Sydney web design can help communicate your message and information effectively
We have experience across a number of platforms but love to use WordPress. It powers a vast amount of the web and who can say no to an open source, customisable back-end?
We have designed websites from single pages, to complex member driven heavily trafficked sites. We love designing new and crisp websites.
A bad website creates a bad impression ignore your website at your peril.
It is rare to come across a business card that doesn’t have price as its main determining design constraint. It is not an area of a graphic designers business that keeps the doors open but when you are a small brand that needs to leave an impression, do not underestimate the power of a business card and how your Sydney graphic designer can create that first impression. When starting out it can be the most cost effective marketing tool you have.
Do not skimp on the weight of the card, a flimsy card, represents a flimsy business,but in many instances the quality and weight of your card will be the only brand defining connection you have.
Concisely explain what your business does on your card, do not overcrowd it. You need to couple the tactile with a pleasing, in some cases quirky, design that will make it memorable and reinforce your brand personality. Like so many things in life you pay for what you get, if you skimp on graphic design or the quality of card stock it will reflect on your brand, walk down the street in a cheap suit and see how that makes you feel.
Creating a logo is best compared with naming a child, you are pretty much stuck with it for life, you can change it but it will alter your interactions so it’s best to get it right the first time around. The first step is finding a graphic designer who has the experience to bring your idea to life.
A logo is an absolute investment in the long term health of your brand. A well thought out, researched and crafted logo will stand the test of time and come to reflect all your brand qualities. It is a major investment in your business and you should treat it as such.
Graphic design is not just about putting pen to paper. One of the most important aspects of design is research. A logo design needs to be relevant to your brand, relevant to what the public would expect of your brand, and have longevity. Without a deep understanding of your brand or your business and consumer expectations a graphic designer will not develop a logo that will deliver on your promise.
Brand is a heavily debated topic and we can help you with your branding needs. We can give you guidance on how graphic design will communicate the message and personality that matches your strategy. We can also assist in transposing that message through your digital assets and advertising. Your brand is more than just these physical manifestations, as a whole it is how people perceive the delivery of your promise.
You might be shiny and new or an older brand that needs a fresh look. Creating or re-working a brand crosses most of our disciplines. In the case of an established brand we will spend some time reviewing what you think you are and what your customers perceive it to be, a new brand requires research and a common sense approach to what consumers expect from your product or service.
For an existing brand, re-branding can be a great way to revive a personality that may not be working, it may take on a completely new look and feel, other times it may be a subtle tweaking of colours or logo that ultimately help lift a brand to a new level.
Do your homework before you talk to a graphic designer, the more information you can give them the better the outcome will be.
Always try and and analyse what it is you are asking for. It is what the market expects? Is it based on a solid understanding of the brand and its positioning? Have you done your research? Do you need us to do the research for you? Are you prepared to take a chance and fail? Graphic designers are designers for a reason, they have experience and you should let them
guide you.
At the end of the day does your designer ‘get’ what you are trying to do? If you feel they do not understand your vision then it may mean your vision has not been explained in a clear and concise manner. Or maybe , in the eyes of this designer, your idea just does not make sense, it does not match with market expectations.
Everyone would love to be great at every relationship but that’s just not life. We realise we will not everyone will be a fit, but we do promise to be as open, honest and considered as we can be.
Facebook and Graphic design
How does Facebook work in with graphic design? We manage a number of Facebook pages for our corporate clients and a good understanding of what makes a good post, and how to encourage virality. The most compelling posts in Facebook are image based. Graphic design is part and parcel of creating great posts, that coupled to good copy keeps the Facebook pages we manage relevant and engaging.